GAUZEBrand identity, strategy, and experience design
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YYZBOOKSByproduct: On the Excess of Embedded Art Practices
ProjectByproduct book design — concept and execution

ChallengeWe were commissioned by YYZBOOKS to design this volume covering various art practices that have been “embedded” in corporate and other non-traditional contexts.

ApproachWe employed limited color and an overlapping system of text and image to “embed” the project’s content and wayfinding within itself while hitting a tight budget/page count.

Editor: Marisa Jahn
Publisher: YYZBOOKS, Toronto


About
GAUZE is a brand identity, strategy, and experience design studio in New York. 

We enjoy reconciling diverse, experimental approaches to design and communication with the messy realities of day to day use. We’ve worked with global news and financial organizations, local arts and environmental non-profits, artists, museums, hotels, and a variety of people, businesses, and situations in between.

Ready to get started? Say hello!


Expertise

Brand strategy
Visual identity
Naming & verbal identity
Strategic visioning

Creative org design

Campaign design
Experience design
Publication design
Sound design



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