ProjectBrand marketing for NYT Wirecutter
ChallengeIncrease awareness of Wirecutter, the product recommendation service from The New York Times
ApproachLeading multidisciplinary teams from across the Times, we developed a system of seasonal and evergreen creative that helps readers learn how they can “outsource the work” when deciding what (and whether) to buy.
GAUZE is a brand identity, strategy, and experience design studio in New York.
We enjoy reconciling diverse, experimental approaches to design and communication with the messy realities of day to day use. We’ve worked with global news and financial organizations, local arts and environmental non-profits, artists, museums, hotels, and a variety of people, businesses, and situations in between.
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Brand strategy
Visual identity
Naming & verbal identity
Strategic visioning
Creative org design
Campaign design
Experience design
Publication design
Sound design
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