ChallengeAfter various identity, positioning, and brand architecture projects, Wirecutter needed a central reference for its visual and verbal identity.
ApproachTaking a comprehensive approach encompassing product, marketing, social, and editorial usage, we developed consolidated brand guidelines covering typography, rule systems, color, photography, illustration, and how they all work together to convey the brand’s personality — logical and direct, but always human.
GAUZE is a brand identity, strategy, and experience design studio in New York.
We enjoy reconciling diverse, experimental approaches to design and communication with the messy realities of day to day use. We’ve worked with global news and financial organizations, local arts and environmental non-profits, artists, museums, hotels, and a variety of people, businesses, and situations in between.
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Brand strategy
Visual identity
Naming & verbal identity
Strategic visioning
Creative org design
Campaign design
Experience design
Publication design
Sound design
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