GAUZEBrand identity, strategy, and experience design
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SALTLaunching a new cultural icon in Istanbul
ProjectBrand launch design for SALT Istanbul

ContextPrint and digital launch materials for SALT, the pioneering arts and culture organization in Beyoğlu, Istanbul. Instead of a logo, the visual identity employs a regularly shifting cycle of guest designs for the letters “SALT” in the organization’s primary typeface, Kraliçe.

Identity concept: Project Projects
Kraliçe typeface 1.0: Timo Gaessner


About
GAUZE is a brand identity, strategy, and experience design studio in New York. 

We enjoy reconciling diverse, experimental approaches to design and communication with the messy realities of day to day use. We’ve worked with global news and financial organizations, local arts and environmental non-profits, artists, museums, hotels, and a variety of people, businesses, and situations in between.

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Expertise

Brand strategy
Visual identity
Naming & verbal identity
Strategic visioning

Creative org design

Campaign design
Experience design
Publication design
Sound design



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