ProjectVisual and sonic identity for Seoul-based experience design agency Bauerlab
ChallengeAs Bauerlab transitioned from a regional studio specializing in video for performance to a global agency focusing on entertainment and experience design, they required a new identity to convey their unique approach of “intertwining technology and life experiences” on the world stage.
ApproachGAUZE worked directly with the Bauerlab executive team to develop a visual identity and sound signature that reconnect the brand with its founding spirit: human and expansive, with technology and courageous storytelling at its heart.
GAUZE is a brand identity, strategy, and experience design studio in New York.
We enjoy reconciling diverse, experimental approaches to design and communication with the messy realities of day to day use. We’ve worked with global news and financial organizations, local arts and environmental non-profits, artists, museums, hotels, and a variety of people, businesses, and situations in between.
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Brand strategy
Visual identity
Naming & verbal identity
Strategic visioning
Creative org design
Campaign design
Experience design
Publication design
Sound design
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